1841-1936
Fritz Viktor Hasselblad founded F.W. Hasselblad & Co in Gothenburg in 1841 as a general trading company. The family moved into photographic imports in the 1880s and became the Swedish distributor for George Eastman’s products. Hasselblad Fotografiska AB was separated as a dedicated photographic business in 1908. Victor Hasselblad, born in 1906, learned the trade through the family business and international work before opening Victor Foto with Erna Hasselblad in Gothenburg in 1937.